Over here it's called Jersey Greensand as it comes from the US state of New Jersey. This is text from the local seller I get it from, Bio-Ag:
"Greensand conditions your soil nature's way.
Chemical Free
Weed Free
Non-Burning
Spreads Easily
Loosens heavy soils; binds loose soils
Jersey Greensand (glauconite) is an iron-potassium silicate that imparts a green colour to the minerals in which it occurs. Greensand contains marine potash plus silica, iron oxide, magnesium, lime and phosphoric acid along with over 30 trace minerals. Greensand is highly recommended for the conditioning of pasturelands, orchards, field crops, fruits and vegetable crops.
Nonburning Greensand is in great demand by horticulturalists, nursery operators and gardeners as a valuable, economical asset in growing strong, hardy plants, improving colours, prolonging the bloom of both flowers and foliage plants.
Greensand is of a soft nature and will break down and become a part of the soil.
It will not lose its strength in storage, and can be applied any time of year. "
It literally looks like green sand and has a sort of 'green' smell to it. My local heirloom seed grower uses it and says you only need to apply it every 2nd year, but she does hers as a broadcast spread.
At planting time, I take a bucket and make a planting mix of some greensand, kelp powder, epsom salts, alfalfa meal, vegetable fertilizer, powdered lime and BFB meal. I mix it well, add a handful to every planting hole, stir it into the soil then put in my seedlings that were dipped in mycorrhizal bacteria. I've been getting some fantastic crops like chard that's about 3 ft + high and more tomatoes than I can use. I personally use the greensand every year because the sand/kelp mix goes only into planting holes and every year I rotate crops and actual planting 'rows' so the new spots need the boost.