attaching wisteria and rose to wall

There are cleats that are made for this, either soft metal or plastic  that are fixed by nails, but these are generally only good for fixing in mortar rather than masonary.
I prefer to fix a batten or a few battens of treated timber so that it is easier to get tiebacks where you need them.
I use roofing lats, available from builders yards, these are a nominal 2x1" treated timber, usually the green stained type and so are quite unobtrusive in appearance. These are very cheap as well, I pay around £2.00 for a 5 metre length.
For training up a wall from scratch I have used two battens like this fixed vertically at a suitable distance, say a foot for a single standard climber with wires or strings run across through predrilled holes in the battens.
These battens by the way are a lot more substantial than the usually flimsy trellis sections sold in garden centres etc.
One thing I forgot to mention, I always use spacers ( offcuts of the treated timber) to space the battens away from the wall, so that air can get round the back of the plant as it grows, easier to spray if you need to and  easier to prune and tidy the growth nearest the wall

Hope this is of some help.

Yep, that's exactly what I have done with my wisteria and rose.   I also have a couple of climbers along the garden wall (slatted), and done the same with that.