These so-called "Influencers" keep popping up in print and social media. They don't influence me as I've never heard of them. The latest was a woman called Zanna Lee who was in a photo on yesterdays Times front page along with a Chelsea Pensioner in an article relating to the Chelsea Flower Show. Out of curiosity, I googled the lass's name and I'm no wiser other than she has a business in beauty products.
It begs the questions such as what defines an Influencer, who decides if they fit the title, how do you become one and do they make any money out of it?