Seed compost?

I think it does help for small seeds I generally just use John innes no 1. I don’t have a favourite brand though. I think it come from various suppliers.

My OH was asking me the same question because of my poor germination of veg and flower seeds this year when I used an MPC instead of a John Innes seed compost. Apart from the fact that seed compost doesn't have much in the way of nutrition because seedlings don't need much, which is the better option for the best results between MPC and a soil-based compost.