Jamie Oliver's Chicken Dinners

There is a major price distinction between organic £10 and free range £5 chickens. The comparison between the £2 cruelly mass produced bird and organic birds is unhelpful.  What baffles me is the country's obsession with chicken as a food source. What about other meats, fish or non-meat alternatives?
Poultry was always considered a bit of a luxury when I was younger, with the whole bird used. Production is now so cheap and inhumane that many people, including those on low incomes featured on HFW's programme, admitted to dumping the carcass after eating only the white meat.
With attitudes like this, poultry will continue to be viewed as an agricultural product unworthy of humane consideration.
WAKE UP AND SMELL THE COFFEE! MASS PRODUCTION METHODS ARE INHERENTLY CRUEL!!

I suppose any meat or food which can be intensively produced and will have a high demand is going to attract the GM industry to try and manufacture breeds which will live long enough to fatten up without dying prematurely in extreme conditions.
Whether it be a chicken, pig, cow or onion. The accountants see the bottom line shrinking while the supermarkets push down the prices down.
The only way of influencing the market is either by legislation which obviously won't happen or by demand which is starting to have an effect.
Once people can make an educated personal choice, they now know they can also use that power to change the supply.
But you can't force morality on the public. If no-one cares, then no-one cares.
I gave up fishing because I decided I was being cruel. Most fishermen would disagree.