I very nearly got caught this morning. Mine is renewed around now and I was about to take the email link to renew. After checking online it's not expired yet and looking a little deeper at the renewal email it's a very convincing scam. Be careful out there, they'll take the sugar out of your tea if you let them. Never click any renewal links sent in emails always go directly to the website and do it from there. I've given myself a stern talking to for being careless.