SP, a good chum on the allotments has retired, and is making cross-pollination into a bit of a hobby, or even better!
He has a special greenhouse in which he is cross-breeding geraniums, and has now introduced a 'nonsuch' for his troubles! He has to sit out there, watching them sometimes, while bees etc. are around, and keeps his original plants inside plastic bags to prevent said bees from belting around and spreading it around, like they do!
Fascinating subject really, I don't have the patience, but it must be very rewarding - he certainly thinks so, and so does his wife, as he's named it after her!
Mind you, a few years ago, I got hold of some of the first 'Crimson Crush' toms, and did an experiment with them over the next three years using just their own seed. One particular result was that just three plants out of several resown year on year, went a totally different way, looked different, had different fruit, and were quite fun to log and report on...
It's here somewhere - goodness knows where, I'll try and find it...