champion j8 is a very common plug in lawnmowers ect. if i remember the ngk equivalent is B6S.
hard to start? with a champion plug it sounds as if the engine could well be a briggs and stratton., i wonder which one. i assume that you are putting the engine on choke when you try to start it.
some of the early b/s engines had a pull out choke lever just under the air filter, which is hard to see if you dont know its there.
is the fuel tank attached to the underside of the carb?
on these models the fuel has to travel uphill (something that fluids dont like to do under natural circumstances- rain falls down, not up!)
when the engine hasnt beemn running for a few hours, the fuel siphons back down the internal fuel pipe, so it takes a few pulls on the rope to get some petrol back into the carb so the engine can use it. to aid this process the carb has an internal small diaphram pump located along the side of the carb (on the right hand side). this gets a bit "baggy and tired" (like me) and so it wont work as it should.if your air filter is set on the top of the carb, try this tip.
(1) remove the long thin bolt that goes through the top of the air filter.
(2) remove air filter
(3) with the engine on stop, and the choke turned off, cover the circular hole that the air filter goes over with your hand
(4) pull the rope untill you can feel your palm of your hand go a bit damp
(5) replace air filter and bolt, turn choke on, switch engine to run, pull rope, and if the gods are with you, the engine should start
if the engine fires or coughs then stops, TURN THE CHOKE OFF, then pull the rope again. if you keep pulling the starter with the choke ON, the engine will flood. ( if this happens, remove the spark plug, go to shed and make some tea and try again later)
hope this helps