It appears to be pelleted chicken manure (the 6X seems to be a reference to its strength compared to "traditional fertilisers", which presumably means low-nutrient substances like compost or leaf-mould.
)
Its analysis looks very similar to other PCM's - it's organic in the sense that it's not chemically inorganic, but it doesn't claim to be produced from organic or free-frange chickens!
My suggestion would be that if you can buy it at the same or cheaper price as PCM you might as well, but there's nothing particularly special about it that I can see.