Its impossible to grow Brassicas in my garden without using collars. I have never bought any though, they are easily made out of cardboard or leftover weed fabric.
If you have never had trouble with root fly in the past then I wouldn't bother with them. I have to say that the bit in the catalogue about them keeping the soil moist and weed free is stretching things a bit. They don't tell you that slugs love to hide under them.